About me Image

Rachel Mason

UX/UI Designer

An experienced designer with a strong technical background, built up over 10 years in large e-commerce and smaller start-up environments. My passion is on the customer journey, creating pixel perfect designs that enhance the user experience; a self-starter, comfortable leading projects single-handedly or working as part of a team, from concept through to deployment. An excellent communicator across all levels of the client and internal organisation. Currently employed at Dixons Carphone Group as UX/UI Designer (previously Senior Web Designer), I spend my time designing responsive web pages, ensuring the best customer experience is delivered.

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  • May 2014 - Current

    Dixons Carphone

    UX/UI Designer

    Senior Web Designer up to 2016
    Responsible for marketing and events projects on the fully responsive Currys & PC World websites, plus managing a small team of designers. Recent projects have included the creation of homepages for Black Friday, Christmas gifting, New Year and 'Back to School'. Also manage the stream of supplier funded microsites for brands such as Microsoft, Apple, Samsung and Google; alongside other inspirational and customer service led content. Recent achievements include the front end development of the newly designed homepages, plus the redesign of our online buying guides, which included aspects ranging from attending customer panel testing, carrying out competitor research, to wireframing, designing, developing and testing the final product.

  • Jun 2011 - May 2014


    Senior Web Designer

    Designed and front end developed the company’s first responsive corporate website, a responsive analytics website used by Paythru's retail clients to monitor their transactions and orders and the B2C responsive payment pages. Produced a handful of Paythru's clients' corporate websites (including partial theming and integration with Wordpress.) Designed and front end developed a solution for the Jamie Oliver group of restaurants, allowing customers to pay their bill using their mobile phones. Also contributed to the back end development in the CodeIgnitor framework. Offline design work including exhibition display stands, presentation material, stationery, flyers and interior design.

  • Oct 2009 - Jun 2011


    Web Designer

    Wireframed, designed, front end developed and maintained the websites for the entire group of companies, including the corporate group site, a charity foundation, a collection of exclusive rental properties and a high end furniture wholesaler, amongst others. Offline projects included brochureware for a luxurious 15th century castle, newspaper & magazine adverts, external signage/advertising, stationery, flyers and monthly staff newsletters.

  • Oct 2007 - Oct 2009

    The Local Radio Company (TLRC)

    Web Development Manager

    Responsible for the group’s 27 local radio station websites, with regards to both the programming and commercial content. Led a team of three designers plus a number of freelance designers and developers. Key contributor to increasing online revenue from zero to £1m in the space of two years; primarily in the form of producing engaging client microsites. Clients included Portsmouth Football Club, Bannatyne’s, The Co-operative, Subway and Cancer Research UK. Offline projects included creating proposals for sponsorship campaigns, revamping the radio station logos, branding & guidelines, stationery and flyers.

  • Oct 2006 - Oct 2007

    GMG Radio

    Interactive Media Designer

    Produced commercial microsites for the group’s wide portfolio of radio stations including Smooth Radio, Real Radio, Century FM and Rock Radio. Clients included Thomson, Macmillan, Visit Scotland, Berghaus and Marks & Spencer.


Primarily an online designer, but also an experienced print designer, I've gained a varied skillset over the last 10 years. My experience with CMS revolves primarily around Wordpress and Drupal; while with responsive frameworks it is mostly Bootstrap and Foundation.

  • HTML
  • CSS


  • 2001 – 2004

    Leeds Metropolitan University

    BSc (Hons) Multimedia Technology


  • 1999 - 2001

    Burnley Habergham Sixth Form Centre

    'A’ Levels

    Art (A), Maths (A), Physics (B), General Studies (C)

  • 1994 - 1999

    Burnley Habergham High School

    10 GCSEs

    Maths (A*), Science Double Award (A* A*), English Literature (A*), Art (A*), Religious Studies (A*), English Language (A), History (A), 2D Graphics (A), French (A)